411 information online wants to take a moment to share some of the basics of online marketing for your business in 2019. Online Marketing moves very fast, and changes every day. To keep up you need a strong team, and very creative ideas.

411information online is going to share some of the basics with you here on this page. There are a lot of guides on the internet covering this topic. Some more helpful than others. Again this is just a basic introduction for you to get a started. This will give the beginner, novice, small business owners as well as entrepreneurs. A basic crash course.

Mostly we want you to walk away from this page. After reading it, to feel informed.  there by having some useful tips of the trade. Read this from top to bottom. Come back as a reference guide. Reading it again to really get a good understanding of online marketing. Then you can start your marketing campaign with direction. What is the idea you are trying to convey. Each and every action you take should revolve around this “idea”. And grow from that point on. Reading this will help you grow your idea. Connecting all  the moving parts. Bringing it all together to create the brand, and idea you want your customers to understand and believe about your product or idea.

1. Be focused on your customers.
Who are they? What service, product, or need do they have? And how will you provide it, and service them?
Stand behind your product or service.

2. Develop your brand’s story.
Who are you? Your company? And what makes you a better choice for customers to pick you and your company over a competitor?

3. Direct customers to your website.
Put your ad’s and links to your website everywhere you can. If customers cant find you or learn about you. Then they just don’t even know you exist. And if they don’t know about you. How can they buy your service or product.

What better place to start building a online presence then here at https://www.411information.online.  We will list your business in its proper category. Link to your website. Use GOOGLE maps to show a customer how to get right to your door. As well in your ad space you can tell customers about you, Your business, and why they should pick you over your competitors.

Here is a good explainer video for 411information online, and our service.


Grow Your Online Presence
Determine Your Message: It is easy to bounce from topic to topic but that can cause confusion. I recommend sticking to a topic or a small group of related topics so your message remains clear and focused.
Choose Your Platform(s):
You don’t have to post your content everywhere. Look at each platform and determine what your audience looks like there. Your audience may look different on Instagram compared to Linkedin. Make sure you are speaking the language of your audience even if you have to generate specific content for each platform.

Share Your Knowledge:
Don’t be afraid to share what you know with potential clients or customers. They can find just about anything they want online anyway, so why not be the one informing them. This also helps with top-of-mind awareness. Read more as to how to help your business succeed:   https://411information.online/blog/411-information-online-can-help-your-business-succeed-2019

Be Consistent:
You will be rewarded for producing content consistently. 411 information as well as our sister site your local 411 will continue to grow with constant new fresh content.  Your audience will start to grow as they expect to be continuously educated by you. By consistently producing content for them to consume, you remain at the top of their minds when it comes time for them to need your services or to refer a friend. 

Invest in Growth:
The more you invest in yourself, the more ideas you will have for sharing with your audience. I get my best ideas from books, blogs, videos, and podcasts that I consume. I stay on the leading edge of my industry by expanding my knowledge of my own industry. By doing that, I constantly have new ideas and topics for videos, blogs, and podcasts. Here is one last read for you, to show you how https://411information.online/ is really the right choice for you, and your business.  https://411infomationonline.blogspot.com/2018/12/get-listed-with-411-information-online.html 



 A Beginners’ Guide to Local SEO
With unprecedented digitization in the last decade or so, the line between online and offline businesses has blurred. The changing consumer behavior has pushed offline ventures to foray into the online world. Now, a local plumber with a brick and mortar establishment also needs a strong online presence to grow their business. For many daily-use services and products, customers tend to go to Google or local directories such as 411 information online.

The ongoing prevalence of local online search has also increased the importance of local SEO manifold. In simple words, good Local SEO means you get a better ranking in search queries made in a localized backdrop. For all those small-scale and offline ventures that are primarily dependent on local online visibility, we will provide some basics of good local SEO practices in this blog.

Keyword Selection
As of now, online searches are carried out through words. So, every business operation regardless of its size and type can be represented by a set of keywords and SEO is its primary function. This means the use of relevant keywords in your online contact is a sure-shot way to improve your SERP. We at https://411information.online/ believe that following provisions should be taken care of in the context of keyword selection for Local SEO.

Use words that represent your service and products from the perspective of customers e.g. Use ‘dentist’ and ‘dentistry’ instead of ‘periodontal specialist’ and ‘periodontal clinic’ respectively.

Always add the name of city/state/borough to your long tail keywords for better local SEO results. The keyword ‘dentist in Ohio’ entails better local SEO results in comparison to ‘dentist’.
Use of long tail keyword phrases is another way to ensure better local SEO. It actually enables you to get closest to users’ queries. For instance, ‘dentist in Ohio near me’ is the nearest that you can get to what people will eventually search.
Keyword Optimization

After carefully creating a list of keywords, you have to optimize your online content with it. Meta titles, Meta tags, and general content should have those keywords in an organic manner. Keyword stuffing can be easily caught by search engines these days. So, avoid that obsolete practice while working on local SEO.
Citations and Link Building
Getting citations in local directories such as 411 informationonline is another way to achieve a positive impact on your local SEO. Make sure that your business NAP is same in all citations. Search engines recognize a platform when the same NAP is cited at different authentic listing platforms like 411information online.

Moreover, link building is a time-tested SEO practice that is carried out by getting your website referenced on other platforms. Apart from creating valuable content, get your business listed with any directory similar to 411 information online for link building. The citation and link building through an authentic local directory will definitely help your local SEO for better SERP.

https://www.411information.online/content/411-information-online is a local directory that can help businesses to have better online visibility in a particular region. Our citations also lead to better local SEO for every listed business.


If you have any questions for us here at 411 information  please give us a call to discuss your needs 844-411-3186